|
Terry Heaton's PoMo Blog   yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian. 08/15/2006 Entry: "Google digs deeper into local pockets" It seems every announcement these days from the powerhouse that is Google is aimed at getting into the wallets of local advertisers and removing money from markets without a local presence. Beginning today, Google will start allowing merchants to distribute printable coupons via its mapping service, Google Maps. According to an article in today's Media Daily News, Google is kicking off the program with online direct marketing company Valpak, but the big plan is to create a way for local advertisers to create their own coupons.
Of course the real aim is, again, to pull money from local advertisers into the Google coffers, and this is another slap in the face of local media companies and local ad agencies who continue to try and force their reach/frequency model on everybody (and insist that the earth is flat). Google continues to prove that they don't need the blessing of the status-quo to suck cash out of local markets, and this will be the downfall of those who view internet pure play companies as a nuisance instead of a threat. Oh, and this application will be extremely mobile media device-friendly, and then who'll need the yellow pages, newspapers or anybody else? Jarvis: There goes the neighborhood
Replies: 1 Comment Terry, Google is making a smart move here adding value and creating wealth with their map platform. This move demonstrates a strong understanding of small business (i.e., local retail merchants), the folks too long ignored by local ad supported media who are invested in the banal transactional dance of spots and dots. Posted by David Martin @ 08/17/2006 09:11 AM CST
Leonard Sweet |
