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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent
yourself for the 21st century or die! Some would rather die than change."
Leonard Sweet, cultural historian.

05/18/2006 Entry: "Arbitron: On-demand explodes"

Arbitron has released their latest Edison Media Research internet study, and as usual it's filled with great stuff. I've been following this tracking study since 1999, and it continues to give some of the best data about the rise of new media. This report focuses on the on-demand world.

What I like most about this report is that Arbitron provides PowerPoint slides, and a picture is worth, well, a thousand words. Here are the highlights:







"The future is not something we enter. The future is something we create."
Leonard Sweet