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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent
yourself for the 21st century or die! Some would rather die than change."
Leonard Sweet, cultural historian.

02/01/2006 Entry: "Who needs TV anymore?"

Steve Hall at Adrants has a nice commentary on the TV industry, TV Becoming Unnecessary Appliance for Advertising:

The NFL has announced it will place all Super Bowl ads airing this weekend on its video on demand NFL Network, on NFL.com and on Sprint phones. Budweiser will optimize its five minutes worth of ads for the iPod and make them downloadable from Budweiser.com. GoDaddy, of course, has been pushing its ads online for years. Pepsi will have BrownandBubbly.com. Burger King will have the Whopperettes. Who needs an actual television anymore?
I would add that the same thing applies to programming in our increasingly unbundled media world.

Meanwhile, Heavy.com has the banned Superbowl ads. Of course, who wants to see THEM?

Replies: 2 comments

Don't forget about the Bud Light Daredevil Ted Furguson (tedferguson.com). Those ads and site were featured in Tuesday's Wall Street Journal in an article about ads being run on iPods.

Posted by Brad @ 02/01/2006 10:10 PM CST

I actually like 'brown and bubbly'. It's catchy. Brown and bubbly, brown and bubbly, brown and...

Posted by Josie @ 02/06/2006 03:23 PM CST


"The future is not something we enter. The future is something we create."
Leonard Sweet