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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent
yourself for the 21st century or die! Some would rather die than change."
Leonard Sweet, cultural historian.

10/26/2005 Entry: "Pay attention to the motherload"

The smart folks at Comedy Central are launching a new web destination/broadband video "channel" called the "Comedy Central MotherLoad." This is big, imo, because it's an unbundled media project from the get-go. The offerings will be two to eight minute clips, each supported by a 15-30 second commercial up front. Users will be able to bundle their own clips and send them to friends via email.

This is so very, very smart.

Online Media Daily article


"The future is not something we enter. The future is something we create."
Leonard Sweet