Terry Heaton's PoMo Blog  
"Postmodernism is a change-or-be-changed world. The word is out: Reinvent
yourself for the 21st century or die! Some would rather die than change."Leonard Sweet, cultural historian.
05/20/2004 Entry: "Oh my! Bill Gates discovers RSS"
Oh my! Bill Gates discovers RSS.
The Microsoft boss told 100 CEOs at the company's annual CEO Summit that the conflict between centralization vs. individual user empowerment was shifting to user empowerment. Gates also extolled the productivity benefits that can be derived from user-empowering technologies such as blogging, RSS, collaboration software and online communities that are integrated into Web sites. Gates called blogging and the RSS Web content syndication service a "very interesting phenomenon." He suggested that by using RSS as notification system, customers can "get the information you want when you want it."
The important thing here isn't what he said, it's who he said it to. These are topline folks in the business world, and all I can say is get ready for the RSS floodgates to open.
"The future is not something we enter. The future is something we create."Leonard Sweet
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