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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent
yourself for the 21st century or die! Some would rather die than change."
Leonard Sweet, cultural historian.

04/12/2004 Entry: "Illustrating the new journalism model"

Illustrating the new journalism model.
I'm getting ready for a presentation to the journalism faculty at a large J-school and came up with a couple of graphics that help explain the difference between the old and the new models. The first illustration is today's typical media entity, courtesy of Walter Lippmann's (the father of modern journalism) core beliefs that an educated elite are necessary to lead the masses through the manufacture of consent. Modernist media outlets are all structured this way — like the hubs of giant wheels, with each spoke representing an individual or group of individuals. This is the print model and the broadcast model, where the news reaches people via a top-down delivery system.

RSS allows users along the Web to "pull" news from the various media entities, thereby assuming completely the distribution of content. The Internet is truly a communications frontier, and I think we're only beginning to understand its power.

Replies: 2 comments

If I were in your audience, my first question would be "So if there's no structure, how do I make a living? Are my credentials, in terms of where I studied or which media outlet employs me, of any value in this new world?"

I would appreciate your insights. Thanks.

Posted by Katie @ 04/12/2004 11:38 AM CST

I don't think one replaces the other altogether, but if I was in your shoes, I'd certainly start putting together a multimedia skill set. The issue of how journalists will make a living in an anarchical model remains to be seen. Most of the conjecture I've read comes from those predisposed to mass market thinking, and I'm not sure any of those rules will apply downstream.

Posted by Terry @ 04/12/2004 01:47 PM CST


"The future is not something we enter. The future is something we create."
Leonard Sweet