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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent
yourself for the 21st century or die! Some would rather die than change."
Leonard Sweet, cultural historian.

03/26/2004 Entry: "Young people would rather give up TV than the Web"

Young people would rather give up TV than the Web.
The most interesting finding in the latest Edison Media Research/Arbitron "Internet and Multimedia" study is eye-opening.

"Suppose you could never watch television again or you could never access the Internet again. Which would you be more willing to eliminate from your life?"

User groupGive up TVGive up Web
All Internet41%55%
Ages 12-2454%45%

The 12-24 year old age group is critical for planners to observe, because those habits carry into adulthood. 54% of young people would give up television. That's amazing and a precursor of mid 21st century communications.


"The future is not something we enter. The future is something we create."
Leonard Sweet