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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent
yourself for the 21st century or die! Some would rather die than change."
Leonard Sweet, cultural historian.

10/10/2003 Entry: "Interactive ads are fun and they work"

Interactive ads are fun and they work
Postmoderns have a need to experience life on a different level, one that hasn't gone unnoticed by smart advertisers. As much as we all hate those bloody pop-ups and pop-unders, those that involve interactive games are remarkably successful. I'll admit it. I'm an Orbitz miniature golf junkie! And Orbitz is very happy with people like me, according to a report in imediaconnection.com. Orbitz says the ads have prompted consumers to spend staggering amounts of time "playing" them, while simultaneously driving travel sales and building the Orbitz brand.


"The future is not something we enter. The future is something we create."
Leonard Sweet